Social media copy
Principle
This section will ensure a consistent brand voice throughout all MnDOT social media platforms.
Standards
Copy
Best practice for copy is 125 characters (including spaces) or less—you are able go over this count on Facebook, Instagram and LinkedIn, but try to keep the character count as low as possible. For X (formerly known as Twitter) copy must be 280 characters or less including links and spaces.
Example copy:
Join us on March 27 from 5:30 to 7:30pm at the Pine Island American Legion to learn more and share your thoughts on a Hwy 52 construction project!
Guidelines
Below are various guidelines for MnDOT’s social media accounts that can be used to help guide you in the creation of social media content.
Templates
Below is a downloadable Microsoft document that provides various copy options when creating ads or posts.
- Social media copy template (coming soon)
Contact the social media team at socialmedia.dot@state.mn.us with any questions.